Stay with Purpose
BADO is building the first branded network of high-design urban stays with integrated wellness — a consistent, flawless experience for the modern traveller who refuses to compromise.
Explore the vision →The global short-term rental market is fragmented and inconsistent. Health-conscious, design-literate travellers — especially those staying a week or more — have no reliable branded option. They choose between soulless aparthotels or unpredictable quality. Nobody has solved this.
Clean but cold. No design identity, no wellness infrastructure, no soul. Built for transit, not for living.
Quality varies wildly with no brand promise. The "fitness corner" is a yoga mat. Disappointment is one bad photo away.
Dedicated wellness retreats are remote and expensive. Urban stays with genuine recovery facilities simply don't exist at scale.
A week to a month: the fastest-growing stay category and the most underserved. No branded operator has claimed it.
BADO is the first branded network of premium urban stays combining world-class interior design with integrated wellness and recovery. Every space delivers the same promise: you always know what you're getting, and it always exceeds expectations.
"You open the door. Music is already playing, matched to the time of day. The lighting shifts to your arrival scenario. You scan a precision-engraved metal plate and everything you need is there. This is what a stay feels like when someone has thought of everything."
Every BADO apartment is instantly recognisable — same design language, same quality threshold, same promise — across every city, every stay.
Dedicated outdoor gym, sauna, ice bath, and recovery area — not as afterthought but as the core product differentiator.
Minimum 1-week stays. Lower turnover, higher predictability, stronger guest relationships and premium positioning.
Keyless entry, personalised welcome, curated guest guide, scent and lighting scenarios — all controlled digitally, zero friction.
Strategically positioned in high-demand urban centres, targeting professional nomads, extended-stay business travellers, and affluent leisure guests.
Each unit acquired and renovated to BADO standard — capital-light expansion with a consistent brand premium built in from day one.
From the moment a guest books to the moment they leave, every touchpoint is designed. This is not a rental — it is a product.
Short and medium-term rentals are a €240B+ global market growing at 11% annually. The wellness travel segment grows at 15%+ CAGR. No branded operator has combined the two in the urban medium-term space. BADO is building that category.
Athens is experiencing a structural tourism boom — year-round Mediterranean appeal, growing digital nomad adoption, and still-affordable property costs. A rare combination that makes early entry extremely attractive.
Projected to reach €350B by 2028 on 11% annual growth.
€1.1T total addressable market. Merging with STR is the white space.
Record year. Athens hotel occupancy averaging 82% in peak months.
City-wide average. Top-tier properties consistently exceed this benchmark.
No operator combines consistent design, genuine wellness infrastructure, and medium-term urban stays at scale. The category is unclaimed.
BADO is not a concept on paper. The brand, experience system, and financial model are defined and ready. We are currently in the build and renovation phase — with our first BADO base set to open in 2026.
The BADO brand is conceived. CI, experience philosophy, financial model, and operational playbook developed from the ground up.
Athens identified as first city. Properties researched, evaluated and shortlisted. Guest archetype and revenue model stress-tested.
First BADO base acquired. Renovation and interior fit-out in progress to full brand specification: wellness infrastructure, design system, smart home integration.
Doors open. Guest experience launches. With the brand and operational system proven on Base 01, expansion to additional properties and a second city begins.
No operator combines branded design, wellness infrastructure, and medium-term urban stays. We are building the category.
Affluent professionals aged 28–45, remote workers, and health-conscious travellers — a rapidly growing, high-LTV segment.
Every investment secured against real property. Physical assets, appreciating market, recurring rental income — three value drivers.
The brand, experience system, financial model, and operational playbook are built and tested. We scale what works.
3-unit portfolio. €250k invested. Market-calibrated starting rates with 5% annual rate growth. Running costs at 20% inflating 3%/yr. 22% corporate tax. Conservative assumptions built on live Athens market data.
Significant occupancy shortfall and rate compression. Cash-positive throughout. Full payback reached by Year 7–8.
Conservative base built on live Athens market data. 5% annual rate growth as brand builds. Payback Year 5. 2.5× money multiple.
BADO brand premium and strong occupancy driven by wellness differentiation. Payback Year 3. Surplus funds next acquisition.
We are raising capital to accelerate acquisition and renovation of additional BADO properties in Athens and to begin expansion into a second European city. Investment is asset-backed by real property with demonstrated rental income.
Whether you are a bank, a private investor, or a family office looking for a high-quality real estate opportunity with brand upside — we would love to walk you through the detail.
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